The first $10K of Alex Hormozi

Did you know…?

When Alex Hormozi, now the owner of a business worth over $100M, was just aiming to make his first $10K, he wasn’t the successful entrepreneur we see today. His journey to that first milestone is packed with actionable insights anyone can apply, whether you’re starting out or building a side hustle.

1. Find Simple Problems You Can Solve 💼

One of Alex’s first “clients” came about almost by accident. A girl in the gym asked him for help with her diet, so they met up at a pizza shop where he walked her through simple fitness tips, offering practical, no-nonsense advice. At the end of their chat, she surprised him by writing a $100 check. That was the moment he realized he could make money doing something he loved.

Takeaway: Look around — what small problems can you solve today?

2. Start With a “Free” Offer 💪

Determined to build experience and help more people, Alex started a “free training project.” His offer? If someone donated $500 to $1,000 to the charity of their choice, he’d train them for three months for free. This way, clients invested in something meaningful, and Alex gained valuable experience without charging directly.

Takeaway: You don’t need to charge a lot when you’re just starting. Begin with simple offers that help you build experience and trust, then grow from there.

3. Reach Out to Your Network 🤝

Alex didn’t overlook his own network. He offered free training to a handful of friends and focused on building a track record. He also reached out to more connections on social media, aiming for a “100 reach-outs” approach to connect with both friends and new people who might need his help.

Takeaway: Your network is often a valuable starting point. Reach out to people you know, whether they’re close friends or casual acquaintances.

4. Get Results and Ask for Referrals 📈

Over six months, Alex helped clients lose weight, build muscle, and transform their health. When they saw real results, he asked them to refer friends. Those referrals snowballed, bringing in new clients who were already convinced of his value.

Takeaway: Focus on delivering real value, then ask for referrals. If your results speak for themselves, people will be happy to send others your way.

5. Use Testimonials to Launch Your First Paid Offer 💬

After helping his first clients and gathering testimonials, Alex decided it was time to officially launch his training service. Equipped with proof of his results, he pitched his offer to a broader audience and signed up 20 clients at $200 per month. This earned him his first $4,000 per month, totaling $12,000 over 12 weeks — a huge milestone on his journey.

Takeaway: Leverage testimonials and social proof to build credibility. Once you’ve shown you can deliver value, use that momentum to launch your first paid offer.

Wrapping It Up: The Power of Starting Small 🚀

Making your first $10K isn’t about having a groundbreaking idea or a perfect plan. It’s about solving real problems for people who need help today. Don’t wait to feel “ready.” Start small, act fast, and build as you go.

What’s one small step you can take this week toward your first (or next!) $10K? Share your thoughts or questions — let’s keep building momentum!